Our old friend - the owner of both Brix wine bars decided to change the idea, the concept and the name of the Brix II wine bar. The new name is associated with the new philosophy: professional coal grill for simple but highly delicious dishes, good wines choice and lower prices in more democratic atmosphere.
He asked us to create new logotype and some simple brand identity elements reflecting the new brand values.
The idea was to use hand written name in a very spontaneous style, along with the simple but perfect typeface. This logo comes with black & white identity slightly using genre photos of wine-drinkers.
Concept, design & art direction: Dmitry Gerais
Photo: Alexander Usanov, Dmitry Gerais
